We spend on average nearly two and a half hours on social media each day. That’s a whopping 17 and a half hours each week. Nearly a full day. So it is little wonder that business marketers are targeting social media news feeds to bring in the big bucks.

We all love to be inspired and that's why we’re suckers for the Gary Vee’s, the Grant Cardone’s, Richard Branson’s and the Tony Robbins of this world. We sit in anticipation of their next mind-blowing statement and watch as the comments come rolling in

Australian commercial radio continues to attract listeners, with a record high 10.891 million people listening each week across the five metropolitan capital cities in 2019, a 1.4% increase compared to the more than 10.7 million in 2018 and up 9.7% in the last five years. This is according to the latest data collected in Commercial Radio Australia’s annual listening summary, prepared by GfK.

Of those 10.891 million people, 10.4% are aged 10-17, 11.6% are aged 18-24, 26.7% are aged 25- 39, 22.5% are aged 40-54, 12.6% are aged 55-64 and 16.2% are aged 65+

Total metropolitan listeners to commercial radio have not only increased year-over-year, but audiences have also increased across all age groups in the last five years, with listeners aged 10- 17 up 5.7%, 18-24 up 5.2%, 25-39 growing by 10.5%, 40-54 rising by 4.5%, 55-64 up 9.8% and listeners 65+ increasing by 26.8%.

The three-quarter life crisis: Australians over 50 choosing how they live with age

• More than a half of Australians over 50 believe the mid-life crisis is a thing of the past
• Australians are living longer compared to previous generations
• More than three-quarters believe society is ill-prepared for the average life expectancy to increase to 100
• Australian Seniors aim to shed light on the issues faced by older Australians and ensure they are well prepared for the future

More than a half (54%) of Australians over 50 believe the mid-life crisis is a thing of the past and is increasingly being replaced with the three-quarter life crisis.

What is consumer behaviour and why is it so important that we understand it?

You might think that all your marketing activities should revolve around your product or service, but they don’t. Marketing should revolve around consumers, or if it’s your marketing - your potential customers. These potential customers should be the central point for all your advertising and marketing. Service providers and manufacturers produce what the customers want and as customer behaviour differs from person to person, the person developing the services and the product must really understand why consumers act the way they do to get the best result from their marketing.