Hands up if you think traditional methods of advertising has had its day?

There’s a lot of digital marketers and business owners who will tell you the only way to go are digital and that traditional advertising platforms like newspaper, television, radio and outdoor advertising are a thing of the past. You’ll hear arguments about diminishing return on investment, lack of reach and the high cost of getting the frequency you need to target the consumer.

The rise of digital marketing has put the spotlight on the modern era ineffectiveness of some forms of traditional advertising, but the problem is more about traditional media’s inability to innovate and change to meet the demands of the modern-day consumer.

There are a hundred places where potential clients can look up a business and see reviews about the experience of dealing with that company. It is right there under the business name on Google and Facebook for all to see.

For business owners, this can be a daunting prospect! In the old days, the only sort of reviews you had to worry about was word of mouth, which can be harmful enough, now you have people broadcasting their thoughts to the masses! The internet in a lot of ways has become a megaphone for bad experiences.

It can be difficult to identify a worthy marketing investment in today’s digital landscape where technology fads come and go. Good thing, there is at least one trend that we’re sure is here to stay, and that is content marketing

Approximately ten thousand times by now, you’ve heard the cliche “Content is King” and it’s true. It should be part of every SEO strategy and also crucial for branding. Content marketing consists of all marketing activities that focus on creating and sharing information to educate users. It is effective when it provides the consumer with accurate and unbiased information. Content marketing is the publication material to promote a brand, usually through a more oblique and subtle approach than that of traditional push advertising. It may not be a form of advertising but it is extremely effective.

You’d be surprised how many business owners think that if they do an advertising campaign, that the phone will start ringing, people will flood in through the doors on Monday morning, that Facebook or Linkedin will convert without them lifting a finger or their website visits will jump by 1000%

The expectation is that you buy a product (in this case advertising) and you will get immediate results. It can happen, but you have to have all your ducks in a row first. Everything needs to be ready for the campaign to work. It’s like buying a miracle wrinkle cream, expecting to wake up the next morning and look 10 years younger. (If you find one, let me know). Not even the best pills, creams or potions will work if you continue to smoke, drink, eat the wrong things and burn the candle at both ends.